7 Ways To Get More Gigs

7 Ways To Get More Gigs
by Brad Weston

We are now in February (it’s the 6th) and the year is almost ten percent over. So where are the gigs? This tends to be a slow season in many of the markets. December is a big booking month. The summer is pretty huge. To be able to do well in the variety arts industry, you have got to hit hard when the money is rolling and be able to save your money so that you are solvent through the lean times.

What this all boils down to is that now is the time to start hitting hard to get your summer filled up. Make this a habit: use your down time to fill up your peak times. So here are seven ideas on how to get more gigs.

1. Call and ask. This almost sounds a little too easy, but it is overlooked by most performers (and by all of the performers who are not working.) There are a lot of summer festivals that need what you provide, so it isn’t exactly cold calling. Put together a list of festivals in your area and call them. It never hurts to ask.

2. Put up craigslist ads. There is no point looking down on free advertising. It will take you, what, five minutes to place an ad. Add that up, that is about an hour of effort for the entire year. If that gets you just one gig, your hour will have been well spent.

3. Use the Mail. The main way to get bookings is to keep your name on the tip of people’s tongue. The best way to do that is to take up visual space on their desk. Every so often send a postcard to potential and past clients. Don’t forget to include every agent who books in your area.

4. Start an E-Newsletter. Again, just do things that keep your name on people’s minds. Don’t spam them, just give them a reason to remember who you are.

5. Contact banquet halls. Find venues where your skills might work then go straight to the source. If your clients are booking venues, make sure that the venue managers know who you are and can recommend you to their clients. This is a service that you will help them to provide, making them look more valuable to their clients.

6. Seek new places to work. There are places that you haven’t thought of yet to work. And you know what, neither has your competition. Maybe you can find extra work in retirement homes or standing on a box in a beauty salon. Be weird and creative and always look for new ways to share what you do. Remember that your performance is scalable. Don’t be so rigid with your thinking that you must have a 500 watt amp and a proscenium arch and a spotlight. You are an artist, you can change your style in order to pick up a few extra gigs. The extra money will help you stay the course and continue making art.

7. Send out press releases. It never hurts to be covered in the local media. Learn to write a strong press release and send them out regularly. If you have worked step 6, then you will have found some unusual and newsworthy reasons to get a little press coverage.

Getting more gigs is a game. Don’t be afraid to play!

Brad Weston is a writer, juggler, and gig seeker from way back. For more information about him and his work check out his website at http://www.bradweston.com
If you find this article useful, please share it!

Share
Posted in business | Tagged , , , , , , , | Comments Off

5 Ways to a Better New Year

5 Ways to a Better New Year

by Brad Weston

It’s already the 6th of January and if you are like me, you might not have taken the time to set out a list of goals for the year, even though you meant to. The easiest thing to do at this point is wait till next year. But, and this is really important…

It’s not too late!

Here are five simple things to think about to make it the best year ever:

THINK
Take stock of where you are. Think about who you are and what accomplishments have made you happy. This is really important because sometimes we hold on to goals year after year because we think that they will bring us happiness, but when we look back we realize that they aren’t meaningful for us anymore. Think about not just where you want to be in a year and in 5 years, but think about why you want to be there.

PLAN
This is the goal making step. Write them down. First brainstorm a big list, then choose the things that you actually want to work on. The next step is to break each one down into smaller tasks and put those tasks on a calendar. This step will make it pretty clear to you what you actually want to commit to working on, and it’s vital. It’s okay at this point to decide not to spend an hour a week on a goal. Take it off your list. But if you don’t make a plan of action and commit it to your calendar, then it is a dream and not a goal.

BELIEVE
Now I don’t want to go all “The Secret” on you, but belief is one of the key ingredients to success. If you have faith in your ability to reach your goals then you will be acting appropriately along the way. A frightened person won’t be able to take the necessary risks in order to succeed. A lot of times you need to be brave. Praise Audacity! Write that down and put it on your wall.

ACT
Look at your calendar! Is there something on it that you should be doing. Do it! This can be the toughest part for most of us. My advice to you is this: It is easier to get something done if you are already moving. Dropping the query letters off at the post office is a lot easier if you just got back from the gym.

GRATITUDE
How will you know that you will enjoy reaching your goals? Without gratitude, you won’t. This is something that I have struggled with. I managed to achieve a life-long goal: getting on the Tonight Show. I did it twice but I still felt unsatisfied. I always wanted to be further along the path. I still have to work on this (we probably all do) but it turns out that you have to consciously appreciate things in order to be happy. So take ten minutes right now and make a list of things you are grateful for. You don’t have to show it to anyone, this is just for you. If you are not in the habit of gratitude this may be difficult to do, but I promise you it will get easier over time.

Happy New Year!

Brad Weston is a writer, juggler, and goal setter from way back. For more information about him and his work check out his website at http://www.bradweston.com

If you find this article useful, please share it!

Share
Posted in Uncategorized | Comments Off

Gratitude

This is my last article for the Stagecraft Corner column of the IJA Newsletter. It has been a great year for me and I hope that my readers have gotten something out of it as well. I really appreciate all of the feedback I have received during the last 12 months. That brings me to my final topic, which I can sum up in one word:

Gratitude

This is a difficult business. It is a challenging art-form. First you have to know how to juggle. Then you have to know how to catch and hold people’s attention. Finally, the audience should enjoy the performance and not simply be compelled to look as if at a traffic accident in progress.

A great entertainer connects with the audience. It feels like a relationship and they become someone the audience could imagine inviting over to dinner. If you are simply using the crowd to stoke your ego, they will know. If you aren’t having a good time, they will know that as well. This is why, if you are going to be a great performer, you have got to love what you do.

If you want to sustain that love over the long haul, it may take a little bit of work. It’s easy to love something when it’s new. Beginning performers are often swept up in the giddy romance of it all. Constantly learning can keep you in a flow state, where you are fully engaged. But what happens after you have experienced most of the problems that a particular act has to offer, when the learning becomes more subtle? How can you stay engaged in the process? Gratitude.

The ability to juggle makes us special. To be able to perform, we are lucky. To be able to share something that we love with others, we are blessed. Let us take a moment during every practice and every show and reflect on this. Let’s not be so carried away with our desire for more and more skills that we lose track of the wonderfulness of the process.

Let the audience feel your gratitude. You don’t have to come right out and tell them how much you appreciate them, although some performers do. You simply need to find little moments during your performance where you deeply feel gratitude. If you feel it, it will make it across to the audience.

This can have a profound effect on how the audience sees you. Hecklers will be less of a problem. Audience focus will be easier to maintain, and people will want to talk to you after the show, resulting in more bookings. Be grateful!

Thanks for reading and letting me share my personal performing philosophy with you. I wish you a joyous and profitable new year.

Brad Weston is a writer, juggler, and performance philosopher from way back. For more information about him and his work check out his website at http://www.bradweston.com

If you find this article useful, please share it!

Share
Posted in Uncategorized | Comments Off

Practice Joyfully

What have you learned lately?

In the beginning of a career or hobby we take in a lot of information in a very short amount of time. It is an exciting and exhilarating process. For many of us, this physical and intellectual push is what got us into the variety arts in the first place.

After a while, however, things can start to lose their luster. This can happen for a number of reasons. Perhaps most significantly, the learning curve can taper off, especially with the physical skill element of what we do. The gross motor skills that beginners learn can be picked up fairly quickly. As our level of achievement gets higher and higher, the refinements that we make tend to be finer and finer, smaller and smaller.

This is why our progress can start to slow down. With juggling, to get from 3 balls to 4 is not that big of a deal. Being able to juggle five is somewhat more difficult. Getting a handle on 6 and seven takes a significant deal more of work. The higher numbers take longer. Furthermore, learning tricks with 3 balls can come pretty easily as compared to learning tricks with 5.

It’s easier for us to simply stop the learning process. Many people take a break from regular practice or stop all together.  A lot of folks justify it by saying, “I am doing gigs. My focus is on booking myself now.” Or they tell themselves that they just juggle or do magic so that they can socialize at clubs. The problem with that attitude is that over time, things can get a little boring.

 Are you feeling bored with your hobby?

If the answer is yes then you should ask yourself what it will take to feel more stimulated. The easiest way to get excited all over again is to challenge yourself. Set some goals. Learn something new.

What to learn, though? An important aspect to rekindling your passion for an art is not to focus on what you “should” be learning. Rather, approach it with a sense of play. Try practicing to music, something new or unusual. Find music that brings you joy, and then do your practice inspired by the music. Make it a joyful dance instead of a physical chore that you have to do.

You might try practicing in a new location. Maybe at the beach or under a bridge or in the woods. Find a place that can inspire you. Let the architecture or the natural forms around you suggest the direction that your play takes.

You can learn more by playing than you can by being a drill sergeant.

It helps me to pick up odd objects not intend for juggling and find out how they move and balance. Essentially, I just open myself up to playing with weird stuff and this has led me to make discoveries of interesting shapes that are fun to work with.

Don’t forget: when all is said and done, our passion about our art-form is meant to serve our life. It is meant to make us happy. If your goals are draining your life of pleasure, then you should reassess why you are doing what you do and figure out how to have more fun.

Brad Weston is a writer, juggler, and  joy-seeker from way back. For more information about him and his work check out his website at http://www.bradweston.com

If you find this article useful, please share it!

Share
Posted in Uncategorized | Comments Off

Evaluating Performance Ideas

How do you know if you have an idea worth bringing to the stage? Ultimately you don’t…
…however there are a number of things that you can do to increase your chances for a success.

First of all, ask yourself this question: Do I like it? I know it sounds simple, but you might be surprised to learn the number if times entertainers select routines simply because they think an audience will like it. That’s not good enough! The performer must also like it or the piece simply won’t go over well.

Secondly, evaluate what it is about the idea that you like. It could be the way the routine looks from the audience’s perspective. It might be that it is a thought-provoking concept. Perhaps it’s a good routine because of how it contrasts with the rest of your material. Take the time to figure out exactly why it is good about it. In this way you can put emphasis where it belongs with the new routine, and eliminate the aspects of it that are distracting.

Ask yourself if the new routine serve your overall goal. In most cases, this goal should be for the audience to get to know you better. They are spending time with YOU, so make sure that your material reflects that. I don’t mean to imply that you have to tell them about the real you, but I do mean that your character should be reinforced with everything that you do on stage. If you lose them even once, it can take a while to get them back. If you lose them several times, they may never come back. This is another reason that you should like the material that you present so that you feel connected to it.

Once you have chosen a new routine to try out in front of an audience, I would recommend sandwiching it between your more polished pieces. Open the show on a strong note so that you can build rapport with the audience. Let them get comfortable while you build up your own confidence as well. Once they like you, you can get away with trying anything, as long as it is not too long.

Many times when I am bringing something new to the stage, I will announce, “Here is a brand new piece that has never been performed on stage before now.” This will make the audience feel special, because they know that this is not a canned performance. And it adds tension, which is a good thing. There is the feeling that anything can happen. Then if something does go wrong, the audience will forgive you. Everyone wins.

Try adding new pieces into your show frequently. It will keep you on your toes and help you to enjoy your performing. Take risks for your own sense of fun! The excitement is contagious.

Brad Weston is a writer, juggler, and experimenter from way back. For more information about him and his work check out his website at http://www.bradweston.com

If you find this article useful, please share it!

Share
Posted in Creating | Tagged , , , , , , | Comments Off

Don’t Screw Up

Here is a tip for new performers that will dramatically improve their success on stage. This simple technique is what separates amateurs from professionals. One little thing makes the difference between success and failure. Here it is: Don’t screw up!

The biggest mistake I see amateur jugglers make the most often is to attempt tricks that they can not do regularly in practice. If you have not mastered something, then it has no place on stage.

In performance you have so many factors working against you: there are lights in your eyes, you have people watching, you may be tired and/or have sweaty hands. You may not have the same ceiling height as you do in your practice space. The ceiling color might be distracting or blend in with your props making them difficult to see. There could be wind blowing. You may feel time pressures that don’t exist when you practice.

Most importantly of all, you need to be able to pay attention to the audience while you are on stage doing your thing. You need to have attention to spare. The only way to be able to work the audience is to hold your relationship with them as the most important thing that is going on.

Ultimately, they don’t really care how many pirouettes you do, or the number of objects that you can keep in the air. They want to get to know you. It is not the intensity of the trick that they want, it’s you. If you leave them emotionally, then they will withdraw from you.

But, if you drop too much, they will feel sorry for you. They will turn away. You could be doing 5 club back-crosses, drop once, and have them thinking that you are a lousy juggler. Or you could perform a simple, yet drop-less, three ball routine to a Beatles medley and they will pass your Youtube video around to all of their friends.

I am not saying that continuous improvement and awesome tricks are unimportant. On the contrary, it is the truly difficult stuff that seems miraculous and can transport your audiences to places they have never been. I just want to point out that after a couple of drops, it doesn’t matter how great you are, an uneducated audience will never know.

Brad Weston is a writer, juggler, and performance teacher from way back. For more information about him and his work check out his website at http://www.bradweston.com

If you find this article useful, please share it!

Share
Posted in Performing | Tagged , , , , , | Comments Off

And The Winner Is:

Congratulations to Bob Abdou.


His gig horror story about a puppet show in a basement wins him the prize: a $30 gift card to Albuquerque’s Magic and Juggling Shop.

There were a lot of incredible stories, from meat hook disasters to heat stroke victims, but Bob’s story wins the popular vote. Thanks to everyone who participated and made October such a great month at Variety Artist Resource.

November will bring 4 new articles, so keep checking back to Variety Artist Resource.

Share
Posted in Creating | Tagged , , , | 1 Comment

It’s Time To Vote!

Vote for your favorite Gig Horror Story by going to

https://www.facebook.com/creatingperformingliving?sk=notes

Click “Like” to choose your favorite.

Share
Posted in Uncategorized | Comments Off

Gig Horror Story Entry #9

This is a contest where performers share their worst and/or most hilarious performance experiences. In some cases the names have been changed to protect the innocent.

 

Entry By Dave Walbridge

 

A women’s bowling league

Their end-of- the-season awards banquet.

{Well, a “banquet” that you can order from a bowling alley.}

I’m there, I’m pumped and my comedy is ready…they’ve never seen anything like me.

Let me say that I DID give the hostess my intro and was very clear about it; its simple, its funny, it works…

So I’m off stage, 1 minute to show time and this is what I hear…

” We couldn’t get the guy we wanted, so here’s Dave.”

Vote for this story by going to
https://www.facebook.com/notes/variety-artist-resource/gig-horror-story-contest-entry-9/208183509250149

Share
Posted in Uncategorized | Comments Off

Gig Horror Story Entry #8

This is a contest where performers share their worst and/or most hilarious performance experiences. In some cases the names have been changed to protect the innocent.  Entry By Biz The Clown

Like many performers, i have my share of horror stories. Insufficient space, crazy expectations, deadbeats, children throwing rocks (just the once)–I’ve seen them all. My horror story will be one that was really my own fault.

I was on the last birthday party of a five show day. It was a hot summer day and I had been outside in the sun or in my AC free car since the morning. I arrived at my last gig, and it was a small family birthday party in the area behind a tall apartment building. The concrete yard was full up with tables and chairs so the only place to do my show was tucked away under the big wooden fire escape. I had about five feet square to stand in, two dozen kids were all sitting at my feet, and I was about ten minutes into my comedy juggling show. The wind shifted a bit and the smoke from the three big grills started wafting right at my face. I started to feel a little light headed. I grabbed a chair, and told the kids that the clown just needed to sit down for a minute…

I woke up in the hospital, totally dehydrated, an IV in my arm, still wearing my clown shoes and nose. The nurses, (who had taken good care of me) couldn’t help cracking up. I had to call for a ride, and slink back to the party to get my props. I had no memory of passing out, traumatizing the children, or getting loaded into an ambulance. Needless to say, those folks got a refund.

Moral of the story? Hydrate people!

Biz the Clown

Vote for this story by going to
https://www.facebook.com/notes/variety-artist-resource/gig-horror-story-contest-entry-8/208183085916858

Share
Posted in Uncategorized | Comments Off